According to Google mobile is growing faster than they predicted.

 

 

 

Mobile use is growing faster than all of Google’s internal predictions, with YouTube seeing 200 million mobile playbacks a day, CEO Eric Schmidt said in his keynote at the Internet Advertising Bureau’s Annual Leadership meeting keynote.

As proof of mobile’s growth, Schmidt cited some statistics related to this year’s Super Bowl advertisers. The number of mobile searches for Chrysler, for instance, jumped 102 times during the game, compared to only 48 times for desktop searches, Schmidt said. And the number of mobile searches for GoDaddy jumped 315 times, compared to 38 times on desktops.

Schmidt, who spoke Sunday at the IAB event in Palm Springs, California, also said that 78% of smartphone owners use their phones while they shop. “This is the future and everyone will adapt,” said Schmidt. “Because people are fundamentally better off with a better and smarter and more empowered, if you will, customer.”

Mobile growth is occurring at a quicker rate than anyone expected, Schmidt said. “We look at the charts internally and it’s happening faster than all of our predictions,” Schmidt said.

Schmidt, who will leave his post as Google CEO on April 4, used those stats to make a case for linking display advertising and mobile. “The technology has finally caught up with the promises we talked about for so long,” said Schmidt. He predicted that display advertising could hit $200 billion business, though he declined to say when that milestone would be reached. Display is currently a $17 billion business globally. Google’s share of that is about $2.5 billion a year.

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Using Web site best practice to increase mobile site conversion

At the beginning of every year for the past decade, we have heard industry experts proclaim that it will be the “year of the mobile Web.”

Now we are saying it again, but this time it looks like the real deal. This year will be the true test of brand marketers’ mobile madness and aptitude as consumers continue to turn to their Web-enabled mobile devices as a daily means of quick, on-the-go brand interaction, buying research and, now, shopping.

 

A recent comScore survey found that the United States is home to 60.7 million smartphone users, up 14 percent from the previous quarter.

With smartphone use on the rise, mobile marketers who are not using conversion optimization and Web site personalization techniques on their mobile sites will fall behind as mobile-savvy competitors take the lead in market share growth in 2011.

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How to manually update your Nexus One to Android 2.3 Gingerbread

How to manually update your Nexus One to Android 2.3 Gingerbread

Posted on Thursday, Feb 24, 2011
by Phil Nickinson

Nexus One Gingerbread update

The Nexus One’s over-the-air update to Android 2.3.3 Gingerbread (erm, not Android 2.4) is starting to push out. But if you can’t wait (that’d be us), you can manually install the update. It’s the same thing as the OTA update, just, not OTA. Here’s how to install:

  1. Download the update from here. [link via XDA]
  2. Rename the file to update.zip. Note that if you’re using Windows, just rename it to “update” (no quotes, of course) because it’s already a zipped file.
  3. Copy the update.zip file onto your microSD card.
  4. With your Nexus One off, hold down the trackball and press the power button.
  5. You’ll be booted into a white screen with three Android robots on skateboards. Select “Bootloader.”
  6. On the next screen, select “Recovery.”
  7. Your phone will reboot, giving you a picture of the Android robot and an exclamation point inside a triangle.
  8. Now press the power button and volume up button at the same time. It could take a couple of tries.
  9. Now (using the trackball this time) choose “Apply sdcard:update.zip” and let things run their course.

Easy peasy! Enjoy!

Update:  Seeing getprop/status 7 errors?  You’ll need to update your version of Hboot.  If you’re not familiar with fastboot and flashing, have a look here for the long (but easy) way.

Marketing via SMS is great, but don’t get sued!

SMS marketing lesson: One bad apple can spoil the bunch

Consumers confused about early termination fees: F

An angry mobile phone user

The United States Federal Trade Commission has singled out one bad actor that has allegedly been sending out tons of text messages to consumers that have not opted in. Will this hurt the vast majority of SMS marketers who play by the rules?

The FTC has filed an action in federal court seeking to shut down an operation that allegedly blasted consumers with millions of unlawful text messages and email messages without the recipients’ consent. Many of the messages advertised a mortgage modification Web site called “Loanmod-gov.net.”

“Over the years, Mobile Marketer has reported on a number of lawsuits involving unsolicited text messages,” said Gonzalo Mon, partner at Kelly Drye & Warren LLP, Washington. “Most of those cases have dealt with instances in which legitimate companies promoting legitimate services have gotten in trouble, either because they were not aware of certain legal requirements or because they failed to interpret those requirements correctly.

 

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Eight things you need to know about Mobile World Congres

Marketers can’t ignore last week’s pivotal Mobile World Congress in Barcelona – the biggest to date.

Mobile World Congress: a record 60,000 attendees from 200 countries
Mobile World Congress: a record 60,000 attendees from 200 countries

If your brand isn’t working on a mobile marketing strategy, it’s time to rethink your approach. Last week, a record 60,000 people from 200 countries gathered in Barcelona for the 2011 GSMA Mobile World Congress (MWC), a week-long parade of technology, gadgets, networking and parties celebrating the innovation and opportunity that mobile brings to business.

Marketing sent digital consultant George Nimeh to the show to discover what’s hot at Congress for marketers.

– Android goes large

Google’s mobile operating system stole the show. More than 200,000 people a day are buying a mobile phone that uses Android, and for anyone not currently developing branded apps for it, now is the time. Google’s high-profile presence at MWC confirmed just how serious it is about mobile.

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`Mega’ Payments Race Pits Google, Visa Against Phone Operators

Deutsche Telekom AGFrance Telecom SA and other mobile operators, who lost the battle for online applications stores to Apple Inc. and Google Inc., say they have a fighting chance of winning the corner convenience store.

The operators, along with Google and credit card providers including Visa Inc., are scrambling to offer so-called near- field communication payment systems, which will let people buy everything from milk and butter to clothes with a swipe of their smartphone. NFC may be the last chance for operators to avoid being simple conduits of other companies’ electronic commerce.

“Google’s massive, but Google does not have a billing relationship with 99 percent of its customers,” Deutsche Telekom Chief Technology and Innovation Officer Ed Kozel said in an interview last week. “That’s our opportunity.”

The stakes for losing out on this business development are huge, with NFC payments — which could potentially replace many cash registers and credit cards — likely to account for a third of the $1.13 trillion global market in mobile transactions by 2014, according to IE Market Research.

Operators, who “were not as good as the Internet players” for online apps, have an opportunity to get back in the game, said Philippe Vallee, an executive vice president at SIM-card maker Gemalto SA. With NFC, “they can become the applications portal for the secure wallet.”

Courts use Facebook to bounce biased juror

  How do you find out if a juror might sympathize with the defense? You Facebook them, of course! According to The Wall Street Journal, it seems the U.S. court system is beginning to take its cues from HR departments that, for years now, have screened potential applicants using social networking sites. “Facebook is increasingly being used in courts to decide who is‚ and who isn’t‚ suitable to serve on a jury, the latest way in which the social-networking site is altering the U.S. court system,” the article notes. Some critics argue that the practice, which is legal, will deliver “out-of-context” information to the lawyers. Still, many lawyers consider Facebooking an effect way to glean useful information. For example, David Cannon, a Los Angeles-based trial consultant, found that one of the jurors tried to contact aliens. Cannon “discovered on blogs that a potential juror in a personal-injury case had made extensive attempts to contact extraterrestrials. He recommended that his clients, who were representing the defendants, not select her. ‘It just showed an instability,’ he said.”

 

 

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