At the beginning of every year for the past decade, we have heard industry experts proclaim that it will be the “year of the mobile Web.”
Now we are saying it again, but this time it looks like the real deal. This year will be the true test of brand marketers’ mobile madness and aptitude as consumers continue to turn to their Web-enabled mobile devices as a daily means of quick, on-the-go brand interaction, buying research and, now, shopping.
A recent comScore survey found that the United States is home to 60.7 million smartphone users, up 14 percent from the previous quarter.
With smartphone use on the rise, mobile marketers who are not using conversion optimization and Web site personalization techniques on their mobile sites will fall behind as mobile-savvy competitors take the lead in market share growth in 2011.