Mobile Marketing 101 – It’s pretty simple at this point. If you are a B2C or even a B2B company, it is time to look into mobile marketing. If you have already started a mobile marketing program it is time to increase the percentage of your budget that is spent on mobile marketing. 293,000,000 mobile phones. That is approximately how many there are in the U.S. Don’t ignore this incredible market. Take a minute and look over this slideshare presentation by Matt Murphy and Mary Meeker of VC firm Kleiner Perkins. Yes, they are a VC firm (a very successful one at that), but you can’t ignore what they are saying.