How mobile ties in with shopper behavior

By Andrew Paradise

This is the year that retailers will take back their stores through mobile commerce.

Smartphone penetration nationwide is predicted to increase from 28 percent to an astounding 50 percent by year’s end.

 

It is no surprise then that more people are shifting their daily activities, such as maintaining a calendar, making payments and entertainment purposes, to their mobile devices.

The move toward using smartphones to make purchases shows no signs of slowing down.

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According to ABI Research, mobile shopping sales have tripled each year for the past three years, from $396.3 million in 2008 to $3.4 billion in 2010.

From the development and adoption of near field communication-enabled devices to branded mobile commerce applications and mobile-optimized Web sites, retailers are scrambling to join the mobile bandwagon lest they get left behind.

According to Luth Research, 51 percent of customers surveyed said they would be more willing to shop at a store with mobile functionality, but only 4.8 percent of U.S. retailers have a mobile application, Web site or feature.

The greatest strengths of mobile commerce are two-fold: convenience for the consumer and instant access to product information.

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Pinpoint Ad Agency can help take your business mobile. We offer businesses WAP Mobile Websites. Visit our website at www.pinpointadagency.com to see our mobile products.

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