Mobile ads driving purchase intent among smartphone users: Google

Google Mobile Ads

Mobile ads drive purchase intent

A study by Google Inc. found that mobile ads drive smartphone users to take actions such as visiting a Web site or making a purchase.

Google’s “The Mobile Movement: Understanding Smartphone Users” study found that 71 percent of smartphone users search after being exposed to ads online and offline. A whopping 82 percent notice mobile ads and 74 percent make a purchase as a result of using their phone during the shopping process. 

“The findings of the study have strong implications for businesses and mobile advertisers,” said Dai Pham, a member of the mobile ads marketing team at Google, Mountain View, CA. “Make sure you can be found via mobile search as consumers regularly use their phones to find and act on information. 

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More major trends in mobile marketing

April 13, 2011

By Naesa Decastro

As mobile continues to grow, small and medium sized business doing mobile marketing are going to experience a year of changes that will incorporate both the transformational and the incremental. Here are just a few of the trends that industry and marketing experts forecast :

Coupons: They get lost, forgotten, left behind or they expire. Look for augmented reality to start playing a larger role in location-based advertising. When you’re walking into your favorite coffee shop, the real-time mobile coupon you receive gives you instant gratification with your discounted cup of java.

Safe Text: Governments and safety advocates around the world have been warning about the dangers of texting and driving for some time. In 2010 you can expect technology solutions that disable handset features when the owner is driving.

Social Networks: As social networks continue to grow, businesses are investing more in community building as a marketing driver. According to the recent study released Deloitte, 94% of businesses will increase their investment in online communities and social media and, for the majority of these companies, their marketing function will drive this investment. The new marketing emphasis has shifted toward persuasion through fitting organically into the consumer’s social sphere.

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Distimo: More free apps in Android Market than App Store

Google’s (NASDAQ:GOOG) Android Market now offers more free mobile applications than Apple’s (NASDAQ:AAPL) rival App Store, according to new data published by app marketplace analytics firm Distimo. Android Market now touts over 134,000 free apps, compared to almost 122,000 free selections in the App Store. The increase of free Android apps is one facet of Android Market’s overall growth: According to Distimo, at its current pace Android Market is expected to offer more total mobile  applications than any other store approximately five months from now, followed in descending order by the App Store, Microsoft’s (NASDAQ:MSFT) Windows Phone Marketplace, Research In Motion’s (NASDAQ:RIMM) BlackBerry App World and Nokia’s (NYSE:NOK) Ovi Store.

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How Do I Get People to Like My Brand on Facebook?

It’s a tricky question most marketers are asking themselves as brands’ presence on the world’s largest social-media platform grows by the day. And the answer is one many companies might not want to hear. It can be done, but it will take time, effort and — yes — money.

The now ubiquitous “like” button appears all over the web via Facebook Connect, but perhaps nowhere does it leverage more weight than on a brand’s official Facebook page. The number of fans a brand can attract on Facebook serves as public indicator of its social worth, and more “likes” means more impressions on the real-time newsfeeds of self-selected fans.

But the number of people who like a brand doesn’t directly translate to the number of impressions that a brand makes with its posts. And, of course, not all likes are created equal. As Facebook continues to evolve and remain a powerful marketing channel, marketers should keep some fundamental questions in mind when casting a social-media net. Because ultimately, Facebook is about keeping your fish happy and healthy once you’ve caught them.

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Starbucks Becomes No. 3 U.S. Chain, Passing Burger King and Wendy’s

 

 

 

 

 

 

 

Starbucks, just a few years ago a flailing company closing hundreds of locations, has become the No. 3 restaurant chain in the nation, surpassing Wendy’s and Burger King, according to Technomic’s recently released 2011 Top 500 Chain Restaurant Report.

For years the top three chains in the U.S. were burger-and-fry heavyweights McDonald’s, Burger King and Wendy’s. Now Starbucks is surpassed only by McDonald’s and No. 2 Subway.

According to the report, Technomic estimates that Starbucks posted about $9.07 billion in U.S. sales, up 8.7% from the prior year, giving the coffee giant 57.2% share in the coffee and other beverage category.

McDonald’s, perennially No. 1 in U.S. sales, had about $32.4 billion in U.S. sales in 2010. Subway, despite having about 9,000 more locations in the U.S. than McDonald’s, had about $10.6 billion in U.S. sales, according to the report.

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10 Pros and Cons for Using Groupon

Group buying may be all the rage among consumers. But does is really make good business sense? Yes it can if you design the promotion just right for your company.

Groupon, the group buying site offering daily deals, has proven to be wildly popular with consumers. Great discounts are given for restaurants, retail stores, spas, theaters and much more. What’s more appealing than scoring a $100 massage for $25 or grabbing a meal valued at $50 for $15? People love discounts, especially during hard times when money is tight. 

Investors also are enamored with Groupon. Google famously offered to buy the site for $6 billion but got rejected. Now all eyes are on the Chicago-based firm to file for an initial public offering before the year ends. A Groupon IPO will likely generate a fortune for early investors, according to market analysts. 

Launched in 2008, Groupon is a fast growing company, having transformed the world of online shopping. It has boosted the number of markets where it operates to 500 and has 70 million subscribers. It has a staff of 1,500 working at locations in cities throughout the U.S. and across 29 countries. The company is rumored to have generated $760 million in revenue for 2010, up from $33 million in 2009.

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Apple buys domain name iCloud for $4.5 million

Apple just bought the domain name iCloud.com for $4.5 million, according to an Om Malik source.

The obvious reason why Apple would do this would be because it’s releasing a big, widely anticipated cloud computing service and it’s going to be called iCloud.

Apple’s MobileMe service that syncs up your emails and contacts and stuff through the cloud is well-regarded but little-used because it’s expensive and Google has similar services for free. Plenty of people are waiting for Apple to “get” the cloud and come out with an innovative, free/cheap cloud service of some sort. After all, it’s going to use that huge new secret datacenter for something.

It might be nothing. Apple often trademarks and patents stuff it has no real intentions of releasing, just to hedge its bets. Or Malik’s source could be wrong.

Then again, iCloud would be a pretty ridiculous name (regular people don’t know what “the cloud” is), and Apple likes to release products with ridiculous names. So who knows.