Social Networkinghas gone mobile, and small-business owners are finding ways to tap into the phenomenon. The most popular location-based mobile application is Foursquare, designed as a guide to the places and spaces around you. Created by New York’s Foursquare Labs just two years ago, it has quickly attracted more than 7.5 million users.
By simply “checking in” at local businesses, parks or even libraries via Foursquare’s smartphone app, consumers share their location with friends and collect points and virtual badges. Many will go out of their way to visit a local eatery or clothing boutique just to land discounts and freebies, while others are in it to win cyber-world cred. For entrepreneurs, the upshot is your business may get discovered by legions of roving shoppers.