While Facebook marketing is on the rise among small businesses, many are still struggling to master the basics.
“Many people have difficulty with just the basic Page set up,” says social media marketing consultant Nicole Krug. “For example, I still see people setting up their business as a profile page instead of a business Page. I have other clients who jumped into Groups when they came out and have divided their fan base.”
Here are five more common Facebook marketing mistakes to avoid:
2. Not Investing Adequate Time