New research out from Gartner estimates total spend on mobile advertising will reach $3.3 billion in 2011, growing to over $20.6 billion by 2015.
The North American market will account for roughly 1/5 of the $3.3B total this year, or roughly $707M, and 28% in 2015 — or $5.8 billion. That’s equal to about 20% of the estimated $26 billion in U.S. Online ad spending projected for 2015. Breaking it down a bit further for 2011, search- and map-related advertising will account for the largest share of ad dollars by far, at nearly $1.5 billion globally. Mobile Web display and in-app display ads will each account for just over $800 million, audio/video will generate $96 million, and SMS/MMS and Instant Messaging advertising will make up $112.5 million.