SAN FRANCISCO – A Pepsi executive at ad:tech said that the moment that technology became mobile and social, it took off and permeated everything that consumers do in their everyday lives.
During the keynote session, the executive discussed how technologies have transformed the way that users work, learn, communicate and share. However, for businesses to survive, they must get digitally fit and embrace the attitudes, adopting the tools and allocating the resources necessary to thrive.
“What’s interesting is that 79 new tablet versions that look like the iPad have launched,” said Bonin Bough, global director of digital and social media at PepsiCo, Purchase, NY. “We’re at a pace of consumer consumption that we’ve never seen before.