The following is a guest post from Andrew Hudson, PPC Analyst at Epiphany Solutions.
As I’m sure we are all aware, the market for high end mobile devices is huge and is an important growth sector with an enormous potential and target audience for Mobile Ads. We all, as search marketers, need to be right on top of this sector and need to ensure we are maximising the potential of this channel.
By 2015, it’s been estimated that shopping via mobile devices will account for in excess of $163 billion in sales worldwide, 12% of global ecommerce turnover (ABI Research, 2010), with 59% of consumers using their smart phones to perform mobile shopping activities from home (Experian Study, 2011).
With this in mind we need to ensure we are embracing all the latest technologies available at our fingertips. I would like to outline a couple of useful snippets that should help us all improve our mobile campaigns.