One Rotten QR Code Can Spoil the Whole Bunch

Lupe Fiasco and QR codes


A QR code promotion in New York from rapper Lupe Fiasco upset some fans.


It was February when rapper Lupe Fiasco twittered his large base of followers that something big would happen in New York’s Union Square on a certain day. About 2,000 fans gathered, most expecting to see Fiasco perform, but were instead greeted with a massive QR code projected onto a tall building. Once scanned, the code unlocked exclusive preorders for his latest album, “Lasers.”

Fiasco has more than 530,000 Twitter followers and 1.6 million Facebook fans that he messages regularly. Even though his fans, no doubt, had been awaiting the new disc, the experience in Union Square turned people off.

“You don’t want to tick them off,” Eric Ginsberg, an associate at Team Epic, said.


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