We have reached the point where all brands and agencies know why they should implement mobile into the multichannel mix. Now it is time to cover the how-to aspect.
Google’s Android and Apple’s iPhone currently activate a total 450,000 phones a day, so the opportunity is there. But how do we target these consumers with, say, a mobile application? How do we create and design an experience that is sure to sell our product and our brand, while at the same time keeping in mind the user experience?