We are in the middle of a huge revolution in local advertising and commerce — an industry that has been seemingly the same for decades.
Now companies like Groupon and LivingSocial in the daily deals sector are revolutionizing the way we are going to buy and sell products locally.
In this exclusive interview below, LivingSocial’s CEO and co-founder Tim O’Shaughnessy tells us what strategies his company is using in local, on-the-ground marketing and in mobile technologies, and how it is expanding its products beyond the bracket of the daily restaurant deals and services.
LivingSocial — which is the number two player in the daily deals market — is getting close to overtaking the leader Groupon.
Tim says that taking huge risks (such as betting a year’s worth of cash burn on six weeks of operations!) is paying off when competing in a fast growing, disruptive industry.
Watch the full interview with Tim O’Shaughnessy below to find out how he got his start in retail at age eight, how the idea of LivingSocial sprang out of a popular Facebook app, and what the future holds for daily deals services.
By Online Media Daily
More than 60% of mobile consumers click on mobile ads at least once a week, according to new research from mobile ad network Mojiva and InsightExpress. Of that group, about 20% are especially responsive, clicking on ads several times a day.
The study, based on a poll of 100 random users on the network, also found that about half or more of respondents would be willing to play a game, download an application, visit a Web site or watch a video as a result of seeing an ad. Less than a quarter (22%) said they would go as far as purchasing a product and only 17% would use an ad’s tap-to-call feature.
After Google’s big mobile payments announcement yesterday, PayPal is suing Google and two former execs. PayPal alleges that the execs, Stephanie Tilenius and especially top exec Osama Bedier, whom Google poached from PayPal, took with them trade secrets that Google is using.
Lawsuits happen in the tech world, but this one is a pretty big deal.
As Om Malik points out, Bedier was a star inside PayPal, and seen as the next leader of the division. His leaving for Google was a huge blow.
In particular, PayPal says that at the time Bedier was leading negotiations with Andy Rubin for PayPal to become the favored payments platform on Android — a huge deal if it came to pass –, he was also interviewing at Google for a job. The lawsuit also claims that Bedier and Tilenius breached contractual agreements not to poach from PayPal after they were recruited at Google, hiring two other PayPalers.
MAY 26, 2011 From eMarketer.com
As smartphones spread to older moms, where does usage stand?
Smartphones are spreading quickly throughout the population. eMarketer estimates 31% of US mobile users will have a smartphone this year, and according to research from mobile ad network Greystripe, many of those phones are ending up in the hands of older users.
The company’s “Advertiser Insights Report” on moms who use smartphones found that in Q3 2009, just 8% of the group were ages 55 or older. By Q1 2011, 26% were in that age group, while the proportion of the smartphone mom population under age 45 had dropped correspondingly.
Younger moms and older moms had similar levels of participation across several smartphone shopping activities, according to the survey. Moms under age 45 were about equally as likely as moms ages 45 and older to use their phones to locate nearby stores, compare prices and make shopping lists.
But younger moms were ahead when it came to more advanced mobile shopping activities, like researching new products, downloading digital coupons, tracking sales and making purchases on their phones. Respondents under 45 years old were also less likely to say they didn’t do any mobile shopping activities.
Mark Zuckerberg at the eG8 Forum in Paris was asked by Publicis Groupe CEO Maurice Lévy whether Facebook was going to IPO soon, and he said “not yet.”
He also made a few other interesting points:
- He thinks the next industry to get huge on Facebook after games is music, and after that movies.
- Asked about Facebook’s role in the upheaval in the Middle East, he played down Facebook’s impact significantly, saying “My own opinion is that it would be incredibly arrogant for any technology company to claim any significant role in this.” It was great because it was both 1- a way to reassure Chinese leaders as Facebook tries to get a toehold there; 2- a swipe at Twitter, which likes to gloat about its alleged role in the uprisings.
It sounds like a reality show pitch: The legendary Facebook investor, PayPal founder, and thorn in the side of college deans everywhere announces what happens when 24 people, picked to live among mentors and innovation experts, stop going to school and start getting real–in business.
One climbed Mount Kilimanjaro. Another started college in third grade. Another opened a business at age 9. And yet another scored 5580 on the SATs (on a total of 5 tests, but still).
Now they’re all getting two years of mentoring from a network of tech and entrepreneurial experts and $100,000 to start a business. The benefactor? PayPal founder, early Facebook investor, and Stanford’s least favorite alumnus, Peter Thiel. Least favorite because Thiel has been making waves by arguing that college is an overhyped, overpriced bubble, and that the world needs better ways to recognize young talent. It’s all been great fodder for debate, but little more.
Until today. Thiel just put a bit of his money where his active mouth is.
Google is getting ready to unveil a mobile payment service that will let Android users pay for goods and redeem coupons simply by touching or waving their phones near a receiver.
Google will unveil the new system at an event in New York on Thursday May 26, reports Bloomberg. The Sprint Nexus S will be the first phone to support the new service.
The system could be the beginning of a revolution in mobile payments using near-field communication (NFC) technology. NFC is used to transmit small bits of data between devices. As it becomes more common in phones, it could be used not only for mobile payments, but also to replace drivers’ licenses, ATM cards, and a ton of other items in your wallet.