A new study from InMobi reveals that mobile Internet users would rather shop using a mobile device than a personal computer or laptop.
InMobi surveyed 15,000 mobile users in 14 countries about their shopping habits. Responses indicated that mobile shopping is already commonplace among a significant number of Americans, with 74 million consumers in the United States out of the total pool of 310 million consumers currently shopping on their mobile phone.
“The really key finding is that mobile is going to cannibalize PC consumption,” said James Lamberti, vice president of global research and marketing at InMobi, San Mateo, CA. “This will have a big impact on marketers as they begin to leverage mobile in a way they aren’t doing today.”