March 22nd, 2011 12:27
Listen and Understand your audience
Although Facebook is extremely popular and is seen by many as something new and extraordinary, when it comes to creating a Fan Page it is always good to realize that essentially you need good old marketing techniques to make it right and avoid mistakes so many people make. From a technical point of view creating a fan page is fairly simple task, the hardest part is to create a page that will attract your target audience. If you already have a fan page for your brand name / your product you must see what people are saying about you. In a sense you need to figure out what it is that you have in common with your target audience, and you have to be prepared to have a slightly broader scope than what your product or brand offers. You have to be an expert, and that means going at least a little further then your core competence/knowledge. In many cases your product / service information will be complimentary to more general topics related to your product or service. A simple example would be, let us say, if your app is about mixing music loops and beats, a more general topic will be music – discussing different instruments playing techniques and so forth.