Smartphones are getting men to do what their women have unsuccessfully tried for years: use a map and make them feel more confident. Those are some of the ways that smartphones are remaking the lives of its male users, according to a new survey from Spike TV. The study found that men are unabashedly in love with their smartphones, a borderline addictive relationship that has empowered and also distracted men in small and profound ways.
First, let’s establish that women are huge smartphone users as well. In fact, Nielsen recently said 55 percent of smartphone users age 15-24 are female. And in many ways, smartphones are used similarly by both genders, because they’re such powerful versatile tools. But it’s still fun and interesting to see how Spike TV sized up the male smartphone audience and how these users come to look at their relationship with their gadgets. It says as much about guys as it does about the technology.