CKE Restaurants, Inc., parent company to Carl’s Jr. and Hardee’s restaurant chains launches the Stars for Troops fundraising campaign this week at participating restaurant locations. The campaign hopes to harness the national reach of both brands and the generosity of its customers to rally behind the nation’s military families and veterans. Funds raised in this year’s campaign will assist those groups through national charity partnerships with Homes for Our Troops and USA Cares.
The Stars for Troops fundraising campaign kicks off today at Hardee’s and May 4 at Carl’s Jr. and will run for three weeks. To participate, restaurant guests donate $1 in support of military charities. For each $1 donation, guests receive a commemorative “Stars for Troops” cut out to personalize and place on display in the restaurant; in addition, they receive restaurant coupons valued at more than $10 to use toward future purchases.