Between conversing with customers and connecting far-flung employees and operations, social media has become a prized resource for small businesses. And many business owners now say their efforts are paying off.
Four in 10 women-led business owners attributed an increase in revenue to their social media efforts, with 10 percent reporting a “significant” revenue jump, according to a survey conducted by Women Presidents’ Organization.
The data is based on the responses of 259 women-led companies that submitted applications for the annual Top 50 Fastest-Growing Women-Led Companies ranking. The list was released this week by WPO, an advisory group for multimillion-dollar women-owned businesses.