by Mark Smith
Technology has changed the way people communicate with each other. These advances have made the world a smaller place. Information in every form can be held right in your pocket and social media services are on the front line of this massive information push.
According to Packaged Facts, a leading market research publisher, 31% of frequent diners use computers to place their orders, while another 21% use their cellphones or other portable device.
But many restaurants today are still left sitting at the cutting board trying to figure out a successful recipe for social marketing, while the early adopters are reaping the rewards of a lucrative, successful social media push. It can be the icing on the cake if it is handled correctly, and it can leave a bad taste in your mouth if your social media recipe lacks the flavor it needs to spread like a nice cream cheese.