Social couponing explodes in NYC, as younger residents fuel the craze

t wasn’t long ago that clipping coupons was something you’d picture your parents or grandparents doing, maybe sitting in a rocking chair, looking for deals at D’Agostino.

But times have changed, and in this city, the coupon market has a completely new feel — it’s going social, and the Big Apple’s nearly unmatched density of businesses has made it a prime target for the trend as New Yorkers indulge on deals at restaurants, salons and activities.

Services like Groupon, LivingSocial and Scoutmob have led the social couponing charge, with some leveraging group-buying power for huge daily discounts at local businesses. Their reach has ballooned over the past seven or eight months — even amNewYork launched its own Daily Deals earlier this year — making many wonder: Are our days of coupon clipping on their way out?

“At least with certain demographics, like younger buyers, absolutely,” said Michael Stanat, a global marketing executive with SIS International Market Research.

“These new social platforms engage users in ways coupon clipping never could … and they give consumers a way into New York experiences they’d otherwise never have,” he said.

Last month Google and Facebook jumped into the ring with their own services, though spokespeople declined to say when they’d launch here. Still, businesses citywide have been jumping on the social trend for years.

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