Apple is most valuable global brand:

Apple is most valuable global brand: study

Apple’s iPhone 4

Apple surged past Google with an 84 percent increase in brand value over the past year to become the top brand on a ranking of the most valuable global brands.

While Google brand lost 2 percent of its brand value, it was one of the many technology and telecommunications brands to dominate the list. Technology brands made up one-third of the list.

“The prevalence of technology and telecom brands in the BrandZ Top 100 reflects a continued global trend,” said Nigel Hollis, executive vice president and chief global analyst of Millward Brown, which helped put the list together. “Mobile technology is becoming increasingly important in the lives of people all around the world.

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