QR code scanning increases by 4,549pc: study

Mobile bar code scanning has increased by 4,549 percent in the first quarter of 2011 on a year-over-year basis, according to a Mobio Identity Systems study.

With the increase in smartphone purchases for both iPhone and Android devices, which have a pre-installed QR reader, there is growing awareness among consumers of QR codes compared to a year ago.

“The iPhone 4 and Android have helped build a mass market of people who are able to scan QR bar codes,” said Mark Binns, chief marketing officer at Mobio, Vancouver, Canada.

Brands such as Calvin Klein and Conde Nast have also helped drive awareness of QR codes by placing them in their TV, print, Web and out-of-home advertising.

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