Mobile key engine to bolster in-store traffic:

NEW YORK – Mobile is not only effective as a transaction platform itself, but also as a traffic driver to retail stores and online, per panelists at the Mcommerce Summit: State of Mobile Commerce 2011 conference.

During the “CEO Tips: Mobile as a traffic driver to retail and other channels” session, panelists discussed how SMS and MMS marketing, banner advertising, rich media units, mobile bar codes, mobile  applications and optimized-sites all add legs to retail. The panel was moderated by John Styers, vice president of corporate strategy and industry relations at 3Cinteractive.

The conference was organized by Mobile Commerce Daily.

“SMS is a connective tissue,” said Tim Miller, CEO of Sumotext, Little Rock, AK. “SMS is just an enabler of whatever you want to do.

“It’s the best way to collect emails address or app downloads,” he said. “Leveraging all your channels is the way to go.”

Mobile push
In addition to SMS, push notifications is another way to communicate with consumers.

“It’s a great way to communicate both off-site and off-app whether you’re getting them to opt-in via Facebook or by short code,” said Andrew Paradise, CEO of Aislebuyer. 

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