How retailers should handle a mobile-empowered customer

By Jason Goldberg

The technology evolution of the past several years has unleashed a wave of savvier shoppers who are smarter and more agile spenders.

The customer is back in charge, and that is changing the game across all channels: Web, in-store and catalog.

The emergence and rapid adoption of mobile shopping tools is poised to fundamentally change consumer behavior.   

We can already see strong examples of shoppers’ expectations changing and retailers offering new shopping experiences as a direct result of mobile.


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