Mobile Search Matters!!

By John Federman

This is the year for mobile commerce as it is being embraced by retail chains, Web-only retailers and ecommerce sites.Retail giants such as Walmart and Target have made significant investment in social and mobile this year.At the recent Mcommerce Summit organized May 12 in New York by Mobile Commerce Daily, a senior Target executive was vocal in the retailer’s position stating that “if you think about the mobile device, it’s about being wherever your consumer is and that becomes connected – and that is really powerful.”

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