By Online Media Daily
More than 60% of mobile consumers click on mobile ads at least once a week, according to new research from mobile ad network Mojiva and InsightExpress. Of that group, about 20% are especially responsive, clicking on ads several times a day.
The study, based on a poll of 100 random users on the network, also found that about half or more of respondents would be willing to play a game, download an application, visit a Web site or watch a video as a result of seeing an ad. Less than a quarter (22%) said they would go as far as purchasing a product and only 17% would use an ad’s tap-to-call feature.