Groupon Files For $750 Million IPO; Lost $413 Million In 2010

Groupon just filed an S-1 with the SEC in order to raise $750 million in an IPO.

 

In an upset, Morgan Stanley and not Goldman Sachs will lead the underwriting of the IPO.

THE CRUCIAL DETAILS:

  • Groupon lost $413 million in 2010.
  • 2010 revenues totaled $713 million.
  • Groupon’s first quarter 2011 revenues reached $645 million.
  • Groupon’s international business accounted for 37.2%, or $265 million, of the company’s total revenues in 2010.
  • In 2010 and the first quarter of 2011, Groupon spent $241.5 million and $179.9 million, respectively, on online marketing initiatives relating to subscriber acquisition.
  • Groupon counts customer acquisition costs as a capital investment. This kind of “hair” on Demand Media’s IPO didn’t slow that one down, though.

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