How mobiles are changing the face of commerce

Consumers are becoming more comfortable with their smartphones according to new research from Compete and comScore; both studies find that American consumers are using smartphones for more than talking and texting, with some now using hand-helds to pay for things.

by Kristina Knight

Compete’s report finds that groceries are at the top of the list for mobile payments, with consumers opting to use near-field devices to pay for groceries rather than using credit or debit cards. Clothing/apparel and phone bill payments are also growing in mobile payment popularity.

comScore, meanwhile, finds that 234 million American consumers, age 13 and over, are now mobile, with 74 million using smartphones. Just over one-third (36%) are using Google’s Android platform while Apple accounts for 26% of the market share. Texting is still the most-used smartphone option, followed by mobile browser use (39%), downloaded apps (37%) and accessing social networks or blogs (28%).

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