Growing smartphones ownership provides opportunity for marketers

Android

Android is leading platform for smartphone app development

Google Android was the leading smartphone platform between February and April, while Apple iOS moved up to second place, according to new data from comScore.

Data from comScore’s MobiLens service shows that the leading mobile trends impacting marketers during this period include growing smartphone ownership and the continuing evolution of the platform ecosystem for these devices. The number of U.S. consumers who owned a smartphone during the three-month period grew 13 percent for a total of 74.6 million.

“Marketers go where the people are,” said Brian Jurutka, senior vice president of mobile and telecom at comScore, Reston, VA. “Well, the majority of eyeballs for people browsing on phones are on smartphones now and it’s only growing.

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