US Smartphone Data Usage Soaring Amid Lower Consumer Costs

Mobile Marketing Nielsen Data Shows US Smartphone Data Usage Soaring Amid Lower Consumer CostsAccording to the latest data published Friday from Nielsen, US smartphone owners continue their love affair with mobile data.

“The mobile Data Tsunami,” writes Don Kellogg, Senior Manager, Telecom Research & Insights, Nielsen, “is still growing at an astounding pace.”

Based on monthly analysis of cellphone bills, smartphone owners are now consuming more data than at any time in the past on a per-user basis. “This has huge implications for carriers since the proportion of smartphone owners is also increasing dramatically,” Kellogg adds, noting that 37% of all mobile subscribers in the United States now have smartphones.

During the past year, Nielsen found that the amount of data the average smartphone user consumes every 30 days has ballooned by a whopping 89%.

Specifically, that’s up from 230 MB of data in Q1 2010 to 435 MB in Q1 2011.

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