June 22, 2011
Mobile instant message use is expected to triple in use by 2016
Mobile instant messaging through applications and SMS is rapidly growing, and by 2016 it is expected to triple in use, per a study by Juniper Research.
The study shows that by not only has there been an increase in mobile instant messaging in general, people are also using multiple platforms to talk to each other. The report also notes how many PC-based services are now making the switch to mobile apps.
“The most surprising figure we found was that instant messaging isn’t a revenue-generating exercise,” said Daniel Ashdown, author of the study and a research analyst at Juniper Research, Hampshire, England.