Companies are increasingly seeing the potential of mobile and how the medium can help build relationships between the brand and the consumer, especially during the holiday season.
While many companies are still formulating their mobile strategy, it is key to incorporate either a mobile site, application or SMS into a multichanel holiday initiative. Consumers expectations are already high and they expect to turn to their favorite retailers or brands this holiday season in any medium — store, catalog, phone, online or on mobile. Here are some practical tips for holiday mobile commerce:
1. Have a transaction–enabled mobile store. Half-measures will not work. In a year’s time, when one out of two subscribers nationwide will have Web-enabled smartphones, they will expect the same experience on mobile as they do on traditional sites and in-store. Come holiday season, expect consumers to shop on mobile with the same expectations of shopping experience as generated online.