Mobile use not just for on-the-go consumers


The quick rise of mobile has signaled that consumers want information and content in new ways, but a new study shows that mobile is past the point of only being used for on-the-go consumers.

The study conducted by InsightExpress points to data that shows increased smartphone use at home, including watching videos, updating social networks and playing games. Additionally, the study shows that consumers are using mobile devices more than computers to access their emails and browse the Internet.

“The increase in smartphone use at home tells me is that we’re well past the stage of mobile being only an on-the-go medium, and marketers need to adjust their strategy to reflect this changing behavior,” said Joy Liuzzo, senior director at Insight Express, Stamford, CT.

Read More


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s