June 23, 2011
The quick rise of mobile has signaled that consumers want information and content in new ways, but a new study shows that mobile is past the point of only being used for on-the-go consumers.
The study conducted by InsightExpress points to data that shows increased smartphone use at home, including watching videos, updating social networks and playing games. Additionally, the study shows that consumers are using mobile devices more than computers to access their emails and browse the Internet.
“The increase in smartphone use at home tells me is that we’re well past the stage of mobile being only an on-the-go medium, and marketers need to adjust their strategy to reflect this changing behavior,” said Joy Liuzzo, senior director at Insight Express, Stamford, CT.