Portio Research has released Mobile Messaging Futures 2011-2015, a 398-page market study with detailed market analysis, traffic and revenue forecasts, plus a brand new vendor survey, on SMS, MMS, mobile email and mobile Instant Messaging markets worldwide.
The report notes that new European data usage trends are emerging. 2010 was something of a landmark year, it says, with significant growth seen in other mobile data services, beyond messaging. Trends seen in Japan and S. Korea can never be seen as “typical” indicators of what will happen in other markets around the world, as those countries stand alone in terms of leading technology adoption. However, when mainstream markets in Western Europe witness trends that recur in more than one market, says Portion, then we know a change is coming. Operations in Spain and Germany have now witnessed the changeover, where non-messaging mobile data revenues now exceed SMS revenues.
Key facts from the report include: