Mobile marketing is an increasingly effective way for small business owners to tap into a younger customer base. While it might not be a perfect fit for every business, Better Business Bureau recommends owners check out the marketing potential in geo-location apps like Foursquare, Facebook Places and Yelp.
As technology improves, cell phones continue to perform any number of functions beyond making calls. Many programs on mobile phones rely on geo-location and can tell you where you are and what’s nearby—including businesses. This technology creates a new way to market your business to customers when they are literally right around the corner. According to a recent survey by JiWire, more than 50 percent of mobile users would like to receive location-specific advertising; another 39 percent would like to receive location-based coupons.
“Lacking the time, know-how and money to launch an effective online marketing strategy can make many small business owners neglect the whole endeavor,” said Alison Southwick, BBB spokesperson. “The good news about mobile marketing is that you don’t necessarily need to dedicate a lot of time or money into a campaign to reap some rewards.”
Following are just a few mobile tools that small business owners can take advantage of to market their business to customers on the go. Even if you aren’t ready to launch a mobile marketing campaign, it’s still a good idea to take ownership of your business’s profiles on these sites to make sure the information is accurate and up to date: