In late 1999 Larry Page is qouted as saying “If we can’t win on quality, we shouldn’t win at all.” At that time they only had 8 employees and $0 marketing budget. Today, they have 28,768 employees and 3.6 billion searches a day. The comment came during a conversation concerning the fact that their competion was approaching Google’s level of quality and it was suggested that they rely on branding to differentiate them from the competition. I think we should all take a step back and stop worrying about our brand and worry about our quality. Once we get the quality right, the brand speaks for itself. Just a thought…..