IAB Shows Spike in Mobile Marketing Budgets

Mobile Marketing IAB Shows Spike in Mobile Marketing Budgets According to the results from a new survey by the Interactive Advertising Bureau (IAB), the numbers don’t lie. Mobile marketing budgets are rapidly expanding within the branding and ad spheres of Corporate America.

“Marketer Perspectives on Mobile Advertising” found that 63 percent of respondents stated that their companies’ mobile advertising spend over the past two years has increased to some degree, with 29 percent reporting an increase of over 50 percent.

The outlook for an uptick in the next two years is even more striking, with most of these key ad spend decision-makers (72%) saying that they are looking to increase their mobile advertising budget; 35 percent of respondents expect to increase spend by over 50 percent.

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