Mobile Web Access on Pace to Top Wireline Usage by 2015, IDC Research Shows

Mobile Marketing Mobile Web Access on Pace to Top Wireline Usage by 2015, IDC Research ShowsWithin four short years, a majority of U.S.-based Internet users will access the web from their mobile devices, not their personal consumers.

According to projections contained within a new report from research firm IDC, the rate of mobile web use is set to balloon exponentially.

The predicted compound annual growth rate between 2010 and 2015 is 16.6%.

The newest release of the International Data Corporation (IDC) Worldwide New Media Market Model (NMMM) forecasts that the impact of smartphone and, especially, media tablet adoption will be so great that the number of users accessing the Internet through PCs will first stagnate and then slowly decline. Western Europe and Japan will not be far behind the U.S. in following this trend.

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