By BtoB Media Business
Arlington, Va.—Overall newspaper ad revenue fell for the 20th straight quarter in the second quarter of this year, according to data compiled by the Newspaper Association of America. Aggregate newspaper ad revenue has not posted an increase since the second quarter of 2006.
Overall ad revenue declined 6.9% to $6.0 billion in the second quarter compared with the year-earlier period. Print revenue fell 8.9% to $5.2 billion in the same time frame. A bright spot was provided by online ad revenue, which increased 8% to $803.4 million in the second quarter.