Mobile Marketing Watch October 19, 2011 — By Justin
Google today announced new mobile ad-units along with some interesting new stats in regards to mobile search.
According to the company, 40% of all mobile searches coming to Google are local in nature at this point, which continues to trend upward. As such, the search giant also announced that “physical location,” or the proximity of a local business to a user’s location will become a targeting variable when serving ads to mobile users.
We reported yesterday that Google is now on track to bank over $2.5B in mobile ad sales this year, and it looks like the company’s “Click-to-Call” ads are driving a large portion of this total. Google’s Surojit Chatterjee said that Click-to-Call is now driving “millions of calls per week” globally for the company.