Matt Lynley | Nov. 17, 2011, 6:16 PM |
Yelp just filed for an initial public offering in order to raise up to $100 million.
The review site is seeking a valuation between $1 billion and $2 billion, according to reports by the Wall Street Journal and others.
That’s going to mint some decent fortunes for Yelp’s shareholders. CEO Jeremy Stoppelman and his investors have managed to hold onto the lion’s share of the company’s equity.
Stoppelman and his investors control around 86 percent of the company, with the next largest shareholder, chief operating officer Geoff Donaker, controlling just 1.6 percent. Stoppelman himself has a nice 11.1 percent share of the company.
We’ve calculated each shareholder’s worth based on those valuations.
Android now has 52.5% of the global smartphone market. No matter how you want to slice it, that’s amazing. It’s stealing share from every other smartphone operating system other than iOS, which is basically flat.
By Rimma Kats
November 10, 2011
Location, location, location
Local-based targeting grew 50 percent quarter-over-quarter and made up 66 percent of all the targeted audience campaigns on Millennial Media’s platform, according to the company’s recent report.
The new Smart report proves that marketers are increasingly using location to better target consumers. The report also found that certain post-click options, such as the ability to watch video, grew 78 percent quarter-over-quarter.
“Using mobile to reach local consumers has been one of the major trends of 2011, and this was definitely seen in the third quarter of this year,” said Mack McKelvey, senior vice president of marketing at Millennial Media, Baltimore, MD.
Mobile becomes a more important driver of in-store traffic
Ecommerce sales are growing fast, but the vast majority of consumer spending still takes place offline in local stores. A large portion of those sales are influenced by online research, most of which is conducted on the desktop. But increasingly, consumers are taking advantage of the sophisticated capabilities of smartphones to do more of this online research while in a store or on the go.
“While online sales are measured in billions of dollars, the store sales influenced by web research are worth trillions of dollars,” said Jeffrey Grau, eMarketer principal analyst and author of the new report, “Local Commerce: How Consumers Find Nearby Retailers.” “The desktop has been the prevalent place for cross-channel shoppers to do online research, but there are signs that a significant share of this activity is shifting to mobile and social platforms.”
Some 70% of consumers checked an online source before visiting a local business or restaurant, according to a survey from local content and advertising network CityGrid Media conducted by Harris Interactive in March 2011. Google was the top source, 13 percentage points ahead of online yellow pages. Consumers also checked review sites (13%) and Facebook (12%).
November 03, 2011 — By Justin
The folks over at Microsoft Tag have put together a new infographic detailing the explosive growth in mobile coupons, along with some interesting usage stats and predictions.
Consider this — a full 20% of smartphone users currently acquire and redeem mobile coupons on a regular basis, with that number expected to grow to 30% by 2013. In addition, a full 10% of ALL mobile phone users redeem mobile coupons on a regular basis, growing to 16.5% by 2013. These are pretty powerful numbers when looking at the big picture, and even more powerful when you look at the engagement rates mobile coupons generate.
People love saving money, and having the ability to acquire, store and redeem coupons directly from a device we all carry around with us everywhere we go is a powerful thing. Take a look at the graphic below and see if it falls in line with your own usage of mobile coupons.
There are few things U.S. consumers love more than a bargain, and the spread of daily deals sites has given them plenty of their beloved and then some. Americans will spend an estimated $2 billion on daily deal sites this year alone — a figure that’s expected to double by 2015.
Merchants, however, are telling a different story. While daily deals sites are helping many businesses attract new customers, turning those new arrivals into repeat customers has proved unexpectedly difficult. Furthermore, consumers aren’t spending over the allotted amount of their deals. Businesses are taking a hit as a result.
What will this growing pattern mean for consumers, businesses and daily deals sites? It’s difficult to say. But this infographic seems to make one thing apparent: Merchants are going to need to turn elsewhere if repeat business is what they’re after.