There are few things U.S. consumers love more than a bargain, and the spread of daily deals sites has given them plenty of their beloved and then some. Americans will spend an estimated $2 billion on daily deal sites this year alone — a figure that’s expected to double by 2015.
Merchants, however, are telling a different story. While daily deals sites are helping many businesses attract new customers, turning those new arrivals into repeat customers has proved unexpectedly difficult. Furthermore, consumers aren’t spending over the allotted amount of their deals. Businesses are taking a hit as a result.
What will this growing pattern mean for consumers, businesses and daily deals sites? It’s difficult to say. But this infographic seems to make one thing apparent: Merchants are going to need to turn elsewhere if repeat business is what they’re after.