Why Your Business Needs a Mobile Website Right Now

Todd Wasserman1 day ago by 

First, the good news: If you have a website, then you have a site that can be accessed by any mobile device with a browser. Now, the bad: Chances are, that site looks pretty crappy on said mobile device.

If you’re worried about this, you’re not alone. Just as companies realized, circa 1996, that they needed to create a website to remain relevant to consumers, history is repeating itself in mobile. By 2013, more people will use mobile phones than PCs to get online, according to Gartner. In mid-2011, we also reached the point at which consumers were spending more time on their mobile devices than on their PCs.

In such an environment, a site designed to be viewed on a desktop PC comes across as woefully lacking. Say you’re accessing such a site from the Safari browser on your iPhone. The first thing you’re likely to notice is that it takes a relatively long time to load. The second thing is that the type on the page is pretty small. It might take a lot of zooming and pinching to navigate the site as well. If you have Flash on your site, it’s not going to come across at all on an iPhone.

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The Galaxy Nexus, Apple’s Worst Nightmare, Is Finally Here

By Steve Kovach

At long last, we finally got our paws on the Verizon model of Samsung’s Galaxy Nexus.

 

There’s not much different between this version and the GSM unlocked version we’ve been using for several days now. But right off the bat, we’ll say it’s noticeably thicker and heavier. We actually think that’s a good thing, since this model feels a lot more substantial than the original.

It also runs on Verizon’s zippy 4G LTE network, so you’ll get speeds that are a lot faster than the HSPA networks on carriers like AT&T and T-Mobile.

And yes, Verizon did include two of its own bloatware apps. They can’t be uninstalled without hacking into the phone, but you can disable them.

We’ll have a full review of the Galaxy Nexus in a few days. Check out the hands on photos for now.

Consumers Not Turning to Social Media Sites for Local Business Info [STUDY]

People who look for information about local restaurants and businesses are turning to the Internet but not social media sites, according to a new study.

The Pew Internet and American Life Project found that the Internet far outpaces other sources for local businessinformation, followed by newspapers and word of mouth. Yet people rely very little on sites such as Facebook and Twitterfor this type of information.

More than half (51%) of adults who look for news and information about local restaurants, bars and clubs use the Internet to do so. About 38% of this demographic performs search engine queries for local restaurant information, while 17% visit specialty sites. Only 3% said they turn to social networking sites.

Even more surprising is that only one percent of those who look for information about local businesses beyond restaurants — such as retail stores — turn to social networking sites. The news comes as more local restaurants and businesses focus marketing initiatives around social media sites.

Small businesses aren’t convinced about the impact of social media either. A study revealed last month that only 12% of local businesses considered using social media a “must” for their business, while 50% said they couldn’t do without word-of-mouth marketing.

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Give shoppers a thrill, give them a coupon

New research from CouponCabin reveals that companies that dish out coupons are giving shoppers more than just a financial saving, they’re putting them in a better state of mind too.

by Helen Leggatt

CouponCabin.jpgCouponCabin’s survey of over 2,000 US adults, conducted by Harris Interactive, discovered that while retail therapy might not always be good for the soul, a coupon that helps save shoppers money puts them in a positive frame of mind.

In fact, half (49%) said they received a “thrill” or a “rush” when handing over their money-saving devices.

Retail therapy, while usually thought of as a pleasant experience, was found by CouponCabin to be a somewhat risky pastime and one in which women indulge in twice as much as men (16% vs 31%).

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