Give shoppers a thrill, give them a coupon

New research from CouponCabin reveals that companies that dish out coupons are giving shoppers more than just a financial saving, they’re putting them in a better state of mind too.

by Helen Leggatt

CouponCabin.jpgCouponCabin’s survey of over 2,000 US adults, conducted by Harris Interactive, discovered that while retail therapy might not always be good for the soul, a coupon that helps save shoppers money puts them in a positive frame of mind.

In fact, half (49%) said they received a “thrill” or a “rush” when handing over their money-saving devices.

Retail therapy, while usually thought of as a pleasant experience, was found by CouponCabin to be a somewhat risky pastime and one in which women indulge in twice as much as men (16% vs 31%).

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