Mobile Coupons will have 8x better redemption rate than paper coupons

Mobile Coupons Won’t Be Clipped By Lagging Retail Technologies

The way eCommerce and retail analysts refer to mobile coupons these days, one could easily think they’re discussing a James Bond villain.

Fortunately, all this talk of “world domination” has nothing to do with a stereotypical madman petting a white cat. This time around, it’s mobile coupons and their providers who are plotting to take over the world – the retail world, that is.

And, from the looks of it, not even lagging technologies have a license to kill the momentum of mobile coupons.

According to a new report from Juniper Research, the global redemption rate of mobile coupons will spike to well over 8% by 2016.

On the surface, 8% may not sound like much, but it’s an eightfold increase over even the best paper coupon campaigns, says Juniper. As a result, North American and Western European markets will keep heavily focusing on these in-demand discount delights.

By 2016, in fact, Juniper estimates that there will be more than 600 million “regular mobile coupon users” worldwide. By this time, redemption values will exceed $43 billion, a reality that will come to fruition by way of smarter advertisers and retailers learning to better target consumers via the mobile channel.

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