Revenue from mobile coupons and vouchers to reach $9bn

As newspaper readership declines and consumers increasingly look online for savings, digital coupons are gaining significant momentum

By MATT LEWIS

Published: 16 January, 2012

Digital coupons represent the fastest growing segment of the coupon industry, and accounted for 10% of all coupons redeemed in 2010, up from 1% in 2006. The market for online coupons is expected to reach $5 billion in 2011, with mobile accounting for just 15% of the overall digital market. However, in a recently published study, ARCchart expects mobile’s share of the digital coupon market to steadily grow over the coming years, generating revenues of $9 billion by 2016.

 

As newspaper readership declines and consumers increasingly look online for savings, digital coupons are gaining significant momentum. Higher smartphone penetration has provided a solid base for coupon providers to build their propositions, either through an aggregator service such as Groupon or LivingSocial, or via brand-specific loyalty sites designed, built and distributed by the brands themselves.

Read more

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s