Revenue Climbs Dramatically for Mobile and Social Media

Mobile Marketing Revenue Climbs Dramatically for Mobile and Social MediaOn Monday, PQ Media – a provider of global media econometrics and emerging media research – published new data showing that total U.S. mobile & social media revenue — including consumer and business access, content, advertising and marketing — increased 30.2% to $45.38 billion in 2011.

PQ Media found that mobile and social media revenue rose at a compound annual growth rate of 28.7% from 2006-2011, and is expected to grow at an accelerating 30.8% annual rate in 2012.

Together, mobile & social media accounted for 4.1% of overall communications industry revenue in 2011, up from only 1.3% in 2006. Eleven of the 44 mobile & social media revenue streams exceeded $1 billion in 2011, and 23 will do so by the end of 2016, according to the report.

The findings were published in the PQ Media U.S. Mobile & Social Media Forecast 2012-16.

Read More

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s