On Monday, PQ Media – a provider of global media econometrics and emerging media research – published new data showing that total U.S. mobile & social media revenue — including consumer and business access, content, advertising and marketing — increased 30.2% to $45.38 billion in 2011.
PQ Media found that mobile and social media revenue rose at a compound annual growth rate of 28.7% from 2006-2011, and is expected to grow at an accelerating 30.8% annual rate in 2012.
Together, mobile & social media accounted for 4.1% of overall communications industry revenue in 2011, up from only 1.3% in 2006. Eleven of the 44 mobile & social media revenue streams exceeded $1 billion in 2011, and 23 will do so by the end of 2016, according to the report.
The findings were published in the PQ Media U.S. Mobile & Social Media Forecast 2012-16.