The year of Mobile Advertising 2012

By Justin Barr

Whether a small business, nonprofit organization or big brand, mobile advertising has proved to be a rapidly growing and effective medium for any business.

This personal medium has taken flight already and is only expected to grow even more in the coming years as mobile proves to be a medium capable of driving brand awareness and affinity, as well as purchases.

In fact, according to eMarketer’s updated analysis, United States mobile ad spend is expected to reach $2.61 billion in 2012 – adjusted from a previous estimate of $1.8 billion. The newly adjusted projection for ad-spend in 2012 in the U.S. is an 80 percent increase over last year’s actual ad spend.

 

As consumers continue to adopt everything mobile, mobile devices are quickly becoming the preferred way to surf the Web, read books, stream music, watch videos and shop online. Brands are finally beginning to recognize the opportunity that mobile advertising presents to them for targeting their demographics.

This is the year of mobile advertising. Below are some of the reasons why the time for mobile is now.

Demand for mobile advertising is increasing
Although traditional mediums might be struggling to keep advertisers’ budgets in their pockets, mobile advertising has already taken off stealing big spends from other forms of advertising.

Mobile has proven to be an efficient and effective way for brands to reach their target demographics. There are a few main factors driving this change.

First, there are more mobile media buyers entering the market to compete with their competitors and purchase volumes are increasing.

In addition, there are many companies who have tested mobile advertising in its early stage and are now focusing on executing mobile focused campaigns that equate to higher ROI as well as more user engagement.

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