13 Shocking Mobile Marketing Statistics Every Company Should Know

The global smartphone market experienced a 54% year-over-year growth rate in 2011

64% of 25-35 year olds own a smartphone

1 in 4 mobile subscribers over the age of 55 now own a smartphone

44% of mobile phone owners use their devices more than 10 times each day

53% of smartphone owners use search engines at least once a day

90% look up local information; 87% of these users subsequently call the business, visit the website

or store, make a purchase, or get directions to the business

17% of mobile phone usage is attributed to looking for a store address (perhaps yours?)

49% of smartphone owners use their device while shopping

1 in 10 search ads clicked were through a mobile device

Display ads presented on smartphones have the highest click-through-rates (4.12%)

40% of owners cited “difficulty of site navigation” as the biggest frustration with mobile browsing

74% of consumers will wait 5 seconds for a mobile webpage to load before leaving the site

46% of consumers are unlikely to return to a mobile website that did not work during their last visit


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