How diners choose restaurants.

Internet Research is Second Step Needed to Validate Word of Mouth Restaurant Recommendations

San Francisco, CA  (RestaurantNews.com)  Angelsmith, a digital marketing agency, today announced its analysis of the company’s first Influential Dining Survey and the development of the Dining Decision EcosystemTM, a new framework that provides insight into how and what most influences diners when selecting restaurants.

The survey revealed that consumers rely on a series of crucial steps before making a dining decision. In approximately 8 out of 10 times (80.1 percent), a personal word of mouth recommendation is supplemented with additional research.

Restaurant Dining Recommendations

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